CERTIFICATE IN INTERNET MARKETING

Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. Simply put "Getting found online". This has become huge online business which generates billions of dollars for Vendors.
Duration:72 hours
PREREQUISITE: School leaver/under graduate/graduate/self-employed/working professional/entrepreneur with basic knowledge of computers
OBJECTIVES:
WEBSITE PLANNING AND CREATION

  • Types of websites
  • Essentials of a website
  • Planning a website
  • Professional appearance
  • Easy to update
  • Search Engine Friendly
  • Difference between dynamic & static website

CERTIFICATE TITLE

  • Upon completion of the program, certificate in Internet Marketing will be awarded

Search Engine Optimization

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.
You Will learn the following:

  • What is SEO
  • What are search engines
  • What is traffic ? / Different types of traffic
  • What are keywords? / Different types of keywords
  • Content optimization & planning /Understanding your audience
  • How to create SEO Strategy for your business
  • Major functions of a search engine / content planning
  • Adding social media plug-in on web pages/ Internal linking
  • Meta tags creation / Monitoring SEO process
  • Preparing SEO reports / Off page optimization
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PPC ADVERTIZING WITH GOOGLE AND OPTIMIZATION

With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for themselves on the web.

You Will Learn The following :

  • Introduction to Ad Words - Google Ad words
  • Getting Started with Ad Words - How to set up account etc
  • Types of campaigns- Search, Display network and video
  • Understanding structure of Campaign, Ad
  • group and Ad copies / Creation of Effective Campaigns through proper targeting
  • Keyword Grouping using Broad Match, Exact match, Phrase Match, Negative Match Techniques
  • Writing Compelling Ad Copies-Do's and Don'ts
  • Improving quality score of your search ads
  • Understanding audiences for remarketing/Setting and running remarketing campaign
  • Creating and managing video ad campaigns for branding and high valued conversions.
  • GOOGLE ANALYTICS
  • EMAIL MARKETING
  • ECOMMERCE MARKETING
More

EXIT PROFILE

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Upon completion of the program, students will have knowledge of the following:

  • WEBSITE PLANNING AND CREATION
  • SEARCH ENGINE OPTIMIZATION
  • PPC ADVERTIZING WITH GOOGLE AND OPTIMIZATION
  • GOOGLE ANALYTICS
  • EMAIL MARKETING
  • ECOMMERCE MARKETING

CCT ADVANTAGE

  • Technology partners with Oracle, Comptia, Microsoft, Cisco,Prometric,Pearson Vue , Adobe e.t.c
  • Get trained by certified faculties
  • Using CCT's practical learning methodology
  • Learn with latest software's and training kits
  • State of the art learning facilities

CERTIFICATION /JOB OPPORTUNITIES

This course is mapped to international certifications in internet marketing
  • certificate in Internet Marketing

Job Opportunity: Marketing Department of any small, medium or large scale industry,Self-employment .More

41.206.12.56