Category
Management
Description
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace
Course Content
26 Modules • 6months total length
- Define your Purpose
- Case Study: Amazon and Harley Davidson Positioning Statements
- Define Your Business
- Unique Selling Proposition
- Personality: What's Yours?
- Where is Your Audience?
- ACTION ITEM: Where is Your Audience?
- Validate Your Business Idea
- CASE STUDY: Phil Surveys His Audience
- Branding Basics
- Case Study: 3 Companies with Great 'Brand' Strategies
- Tools for Creating Graphics
- Brand Assets: Links to Helpful Resources
- Quick Canva Tutorial
- Quick Photoshop Tutorial
- What is Content Marketing?
- Your Content Marketing Plan
- Why You Need a Website & What Tools Do You Need to Create a Website
- ACTION ITEM: Find an Inspirational Website
- Choose a Domain Name
- The Basics of Designing a Good Website & Landing Page
- Easy Email Marketing Funnels
- Email Marketing Tools
- Create a Lead Magnet
- ACTION ITEM: Plan Your Lead Magnet
- Add Opt-In Forms to Your Website
- Segment and Tag Your Audience
- Create Email Sequences
- Write Better Email Subject Lines
- Use Reports to Analyze Success
- Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week
- Copywriting Basics
- A.I.D.A
- Case Study: A Sales Page That Works
- 9 Commandments of Copywriting
- Write Better Headlines
- Write Quality Articles
- Improve Your Website's SEO
- Tips for Better Email Copy
- How to Make People Open Your Emails
- Qualities of an Effective Promotional Email
- Examples of High-Quality Email
- Email Copywriting Case Study
- Tips for Better Social Media Copy
- Copywriting Tips - Similarities Across Platforms
- Social Media Best Practices
- T.H.I.N.K. Before You Post
- Social Media Copywriting Case Study
- Introduction to SEO and why it’s important for your business
- 10 crucial SEO ranking factors you need to know
- What are keywords and why they are important?
- The best keyword research tools
- Domain authority and trustworthiness
- Optimizing your WordPress website
- Migrating your website from Http to Https
- Checking your website page speed
- More advanced techniques
- Optimizing your website with the Yoast SEO plugin
- SEO strategy to establish your business and brand online
- The importance of backlinks
- Great ideas to unlock the power of backlinks
- Create a Google My Business profile
- Key point review
- Why Facebook Groups?
- Start a Facebook Group for Your Audience
- Create Your Facebook Group
- How to Grow Your Online Community
- How to Create More Engagement in Your Community
- 3 Quick Tips for Increasing Engagement
- Best Types of Posts to Share in Your Group
- Make Consistent Posting Easier
- Content Tools & Apps I Love to Create and Automate Posts
- Make Your Posts Count More and Increase Engagement
- Use Analytics to Grow Your Community
- Why Facebook Pages are Important for your Business
- Join Our Course Private Facebook Group
- Creating an Optimized Facebook Page for your Business
- Connecting WhatsApp with your Facebook Page
- Adding Essential Information to your Facebook Page
- Getting your Facebook Page Username & URL
- Create your Facebook Page
- Top 9 Ways to Monetize your Facebook Page
- Exploring Publishing tools
- Facebook Call-To-Action Button
- How to Spy your Competitors on Facebook
- How to Guarantee your Fans see All your posts
- Exploring Facebook Insights
- Promoting your Facebook Page
- Four Unlimited sources of Royalty Free Image for your Facebook
- Turn ANY image into a clickable Facebook Post
- Introduction to the Facebook Creator Studio
- Scheduling posts with the Creator Studio for Facebook and Instagram
- Facebook Insights - Valuable data for your business
- Introduction to Facebook Ads
- Creating your Facebook Business account
- Introduction to the Facebook Ads Manager
- Setting up your Payment account for Ads
- Defining your Target Audience
- Level 1 - Boost your Facebook Post
- Level 2 - Creating your Ad in the Ads Manager
- Tips to get your Ad approved by Facebook
- Analyzing the Results
- Creating you First Facebook Ad
- What is Facebook Retargeting and Why is Important for you
- Creating a Facebook Pixel
- Installing the Pixel in Wordpress
- Installing the Pixel in other websites (non-Wordpress)
- Installing the Facebook Pixel on your Website.
- Testing the Facebook Pixel
- Creating an Audience of everyone that visited your website
- Creating an Audience of people that sited specific pages
- Creating your Optimized Facebook Ad with the Pixel
- Creating you First Facebook Ad
- How Facebook Ads Can Help your Local Business to Grow
- This is the Plan for your Local Business
- Reaching people around your business
- Creating your Local Business Facebook Ad
- Create a Facebook Ad for your Local Business | Digital Marketing Course
- What is Google Ads and why is it important to you?
- Types of Google Ads that we can create
- Creating your Google Ads account step by step
- Exploring the Google Ads interface and identifying key components
- Setting up your Google Ads account billing information
- Assignment: Creating your Google Ads account
- The 3 main elements of your campaigns
- What are keywords and why are they essential?
- Finding top keywords for your company with Google Keyword Planner
- Assignment: Finding the best keywords for your business
- The structure of a campaigns in Google Ads
- Creating a Google Ads Search campaign
- Creating a Google Ad Video campaign for YouTube
- Assignment: Creating your Google Ad Campaign
- Set Up Google Analytics
- Navigating the Google Analytics Dashboard
- Know Your Audience Better with Analytics
- User Acquisition and Behavior Flow
- See Where Visitors Click on Your Website
- User Behavior and Site Speed
- Setting Up Goals with Google Analytics
- Welcome to Google My Business
- Why Google My Business is important to your brand
- Creating your Google My Business
- Getting to know the Google My Business interface
- Understanding Google Ranking My Business
- Optimizing your business information
- Products to Google My Business
- Services on Google My Business
- Why reviews are essential to your business
- Case Study: Tomalty Dental Care
- Creating your review strategy
- Why Twitter and How it can Help your Business
- Choosing the Best Username
- 4 Tips to Choose Your Twitter Handle
- Creating your Twitter account
- Creating an Outstanding Twitter Profile Page
- Adding your Profile and Header Photo
- Writing an Optimized Twitter Bio
- Write an Optimized Twitter Profile Description
- Pin the Most Important Tweet for Your Audience
- Connecting with Other Influencers
- Twitter Hashtags
- Case Study - Growing Your Twitter presence with Jooicer
- Adding Twitter buttons to your Website
- Adding Twitter Widgets to your Website
- Twitter Advertising - Creating your Ads Account
- Twitter Advertising - Adding your Payment Method
- Twitter Advertising - Creating other Twitter Ads
- Twitter Advertising - Promoting a Tweet
- Why Instagram and How it can Help your Business
- Instagram for Business - What's our Strategy
- Create an Instagram for Business Profile
- #1 Building a Killer Instagram Profile
- #2 Building a Killer Instagram Profile
- #3 Building a Killer Instagram Profile
- #4 Building a Killer Instagram Profile
- Accessing the Ads Manager
- Creating your First Instagram Ad
- Creating your Instagram Ad inside the App
- Create an Instagram Ad!
- Important Tips to have a successful Ad campaign
- #1 Mistakes People Make on Instagram
- #2 Mistakes People Make on Instagram
- #3 Mistakes People Make on Instagram
- #4 Mistakes People Make on Instagram
- #5 Mistakes People Make on Instagram
- #6 Mistakes People Make on Instagram
- WordSwag - Tools to Create Viral Instagram Photos
- WordSwag - Create Viral Instagram Photos
- WordSwag - Adding Your Logo or Website to your Instagram Photos
- Instagram Live Video
- Case Study: How Phil Uses Instagram to Grow His Business
- Why Pinterest and How it can help your Business
- Opening a Pinterest Business Account
- Linking Pinterest with Your Website and Getting a Verified Account
- Linking Pinterest with Other Social Media Platforms
- Optimizing your Pinterest Profile
- Creating Boards
- Create two Pinterest Boards in your Profile
- Using "Secret" Boards
- The Powerful Pinterest Notification
- Adding Pinterest Chrome Extension
- Adding Pinterest to Your Website
- Pinterest Ads - Getting Started
- Pinterest Ads - The Ads Panel Overview
- Pinterest Ads - Creating a Campaign
- Pinterest Ads - Creating Pinterest
- The Official Pinterest Ads Manager Guide (Download)
- Pinterest Ads - Analytics
- Welcome to LinkedIn Marketing
- Setting up your LinkedIn Profile
- Adding Experience, Skills, Accomplishments to your Profile
- Adding a Professional Background Photo
- Adding Media (video/photos) to your LinkedIn Profile
- Changing your LinkedIn URL
- Adding Your Website to LinkedIn
- Creating Shareable Content on LinkedIn
- Case Study: LinkedIn Company Page Examples
- Managing your LinkedIn Company Page
- Publishing content in your LinkedIn Company Page
- Getting $50 Bonus in Ads Credits
- LinkedIn Ads Introduction
- Creating a LinkedIn Sponsored Content Ad
- Waiting for LinkedIn Ad approval
- Creating a LinkedIn Text Ads Campaign
- Creating a LinkedIn Sponsored InMail Campaign
- Quick view at the Campaign Manager
- Create an Optimize your LinkedIn Profile
- Growing your Business with LIVE streaming
- Basic Equipment for Social Media Streaming
- Case Study: Phil's Livestream Setup
- Planning an Irresistible Live Streaming Session
- Facebook Live Basics
- Running a Facebook Live Session from your Smartphone
- Sharing our Facebook Live Session
- 3 ways to Reuse your Facebook Live Session for Ads or Posts
- YouTube Live - Going live from your computer
- YouTube Live - Going live from your smartphone
- Instagram Live - Going live on Instagram
- Introduction to OBS Broadcaster software
- Setting up your OBS Software
- Using OBS Studio Mode
- Facebook Live Streaming with OBS
- YouTube Live Streaming with OBS
- Simultaneous Streaming to Facebook, YouTube and other platforms
- BeLive - Streaming software alternative
- Let's do a Social Media Live Streaming Session!
- Intro to YouTube Marketing
- How to Promote Your Business with YouTube
- Best Practices for Marketing on YouTube
- Case Study: How Phil Uses YouTube to Grow His Business
- YouTube Crash Course: How to Start a Channel
- ACTION ITEM: Create Your YouTube Channel
- YouTube Crash Course: How to Customize Your Channel
- YouTube Crash Course: Channel Settings
- YouTube Crash Course: Creator Studio Tour
- YouTube Crash Course: Using Analytics
- YouTube Crash Course: Uploading a Video
- Increase YouTube Subscriptions by 400%
- YouTube Crash Course: How to Promote a Video as a YouTube Ad
- TubeBuddy Tutorial: Optimize Your YouTube Experience
- Spy on Your Competitors with Social Blade
- Video Marketing Basics
- Video Equipment for Beginners
- Tools to Help Make Your Videos Look Pro
- Structure a Video that Sells
- Video Production Bootcamp Intro
- You Need These Things to Make a Great Video
- Create the RIGHT Video for Your Brand
- Come Up with a GREAT Video Idea
- Plan Your Video
- Intro to Equipment
- Camera Options
- Microphone Options
- Lighting Options
- Editing Tools
- Exposing Your Shot
- Compose Your Shot
- Filming Yourself
- Getting the Right Shot
- Choose a Background
- Phil's Office Setup
- Shooting with a Smartphone
- Choosing the Right Microphone
- Record Better Audio in Any Environment
- Basic Video Lighting: 3-Point Setup
- Why Podcasting?
- Case Study: Phil's Top-of-the-Funnel Limited Series Podcast
- Recommended Tools for Podcasting
- Recommended Platforms to Share a Podcast
- Coming Up with Your Podcast Idea
- Tips for Recording Your Podcast
- Tips for Editing Your Podcast
- Publishing Your Podcast with Libsyn
- Publishing Your Podcast with Anchor
- Case Study: Different Styles of Podcasts
- Bonus Lesson: Adding Tags to Your MP3 with ID3 Editor
- Outsourcing Your Podcast Work
- Why Quora?
- Find the Right Questions, and Optimize Your Answer
- Intro to the WordPress Course Lessons
- Purchase Hosting and Install WordPress
- Navigating WordPress
- Install a New Theme
- Add a Static Home Page
- Editing a Page & Change the Site Title
- Add and Edit a Menu
- Publishing Your Website
- Writing a New Post & Organizing Your Blog
- Blog Page Design - Excerpts vs. Full Content
- Adding a Video to Your Website
- Customize the Sidebar
- Change Your Site Icon
- Change Your Site Icon with a Plugin
- Make Your Website Responsive and Mobile Friendly
- Customize the Footer Information
- Find, Install, and Activate Plugins
- Backing Up Your Website
- Securing Your Site from Attackers
- Make Your Site SEO Friendly
- Make Your Website Faster
- See Google Analytics in WordPress
- Block Spam with Akismet
- Pretty Link Redirects and Link Shortener
- SSL Certificates - Secure & Encrypt User Data
- Important Message About the Next Lesson
- Secure Contact Forms
- Add Comments
- Free Email Marketing in WordPress
- Add Social Sharing Buttons
- What Pages Do You Need?
- Design a Home Page that Works
- The Start Here (About Page)
- The Resources Page
